Strategy

Perpetual Capital seeks to generate attractive investment returns by adhering to several fundamental investment concepts.

Sustainable Organic Growth

Target recurring or repeat revenue models driven by a predictable sales pipeline and measurable marketing engine, so that new sales drive growth rather than re-creating the business each year

Sound Fundamentals

Emphasize stable cash flow margins or a clear path to profitability based on an established revenue model

Differentiated Products

Look for differentiated products and services that offer a defensible market position

Professional Management

Attract and retain professional managers with industry expertise to run the day-to-day operations, aligning long-term incentives with ownership

Long-Term Ownership

Acquire and make investments in companies with a long-term focus that allows us to sell when it makes sense, not on a predetermined timeline

Strategic Development

Prioritize opportunities with the potential for inorganic expansion, new locations, new products, add-on acquisitions, business partnerships

Proactive Ownership

Support our investments as proactive owners, partnering with management to identify and execute on strategic opportunities and to help with material, value-impacting decisions